PartnerPlus Auction Website

Halerd Realty

Auction System Designed for Top Producing Agents

What is PartnerPlus?

PartnerPlus is a specialized program created by Redfield Group Auctions with the aim of fostering strong and enduring partnerships between their company and a carefully selected group of real estate agents. The primary goal of PartnerPlus is to offer effective solutions for challenging real estate listings that might have been difficult to handle through traditional methods.

Through this program, Redfield Group Auctions collaborates closely with these agents, leveraging their combined expertise to tackle listings that present unique obstacles. This might include properties in need of extensive repairs, assets with time constraints, or intricate deals involving real estate combined with inventory or equipment.

PartnerPlus is not just a collaboration; it's a strategic alliance designed to bring together the strengths of both parties and create a synergy that enables the successful sale of properties that may have otherwise been overlooked or challenging to sell. By working together, Redfield Group Auctions and the select agents in the PartnerPlus program can provide creative solutions, tap into a wider market, and ultimately achieve positive results for their clients.

An unlikely beginning.........

I am a first - generation auctioneer, meaning I didn’t grow up in the business. I quit college at 20 to start a business that became a 3-time INC 500 company and sold it in the late 90's. I moved to Montana to “find myself” and went to work for an auction company. 18 months later, I moved back to Alabama and started Redfield Group Auctions. I have sold properties in over 40 states and internationally and until about 7 years ago, I never really worked with real estate agents on listings because we just never understood each others businesses. That all changed when an agent called me with a “deal”.

I would like to tell you that this “deal” turned into BIG commissions for both of us....it didn’t. The seller was less than honest, and it didn’t turn out like it should have. The next call from that agent was to help with a VERY good client that had a property worth less than $10,000 in the middle of nowhere. We helped and he started understanding how our system worked and how he could use it in the future. The next call was from a listing appointment on a multi-million-dollar property. 15 minutes into the appointment, he knew he couldn’t fulfill the sellers in the required timeframe, so he called from the client’s den and handed the phone to his prospect. I spoke with him for 20 minutes and was sitting in his den within 24 hours. We had the property listed for auction within 5 days and 45 days later sold the property for over $3 million and everyone walked away very happy (and the agent earned over $150,000).

This would have been a deal that most people would have walked away from or listed only to become a problem. Maybe they would have called a few investors and got a low cash offer (which wouldn’t have worked because of the debt on the property). Because this top producing broker understood our system, he saw it was a perfect partnership.

I can tell you endless stories about agents with problem listings because we have all had them. Now you have an opportunity to convert those into commissions. The sad part is that most auctioneers and real estate agents will NEVER GET IT. They just can’t see the forest for the 2 trees in front of them. Those that do can put very nice commissions in their pockets on just a few deals per year. Download the free eBook to to see how.

Click to download eBook

Get Insider Secrets On How To Convert Problem Listings To Sold Using Auctions

why auctions might work when nothing else has

Learn from someone that has 24 years experience in converting problem listings to closed transactions.

the 90/10 and 100% rule

Find out how to get a 90% chance of earning 100% of your listing commission

works with residential, commercial, land and any other type properties

Don’t lose the listing or pass on the complex deals. Our system does all the work...you just bring the client.

Who we are

Formed in 2001 and based in Rainbow City, AL
Conducted auctions in more than 40 states and Mexico
Sold SFR to $10 million properties, commercial, land, lots, condo developments
Member of MarkNet Alliance – 70 auction companies in the US
Teach these concepts at state and national conventions around the US
Chair of the Alabama State Board of Auctioneers
Board of Directors – National Auctions Assoc
Hall of Fame and Past President – Alabama Auctioneers Assoc
CAI – Certified Auctioneers Institute – 3 yr program at Indiana University
AARE – Accredited Auctioneer of Real Estate
CES – Certified Estate Specialist, AMM – Auction Marketing Manager
GPPA – Personal Property Appraiser
Member of NAR (but do almost no traditional sales)
Winner of over 40 state and national advertising awards
3 time INC 500 award winner

What makes a good auction candidate?

Sellers with time constraints, overbuilt properties, large land tracts, need to free up capital, property has been on the market for an extended period of time, property needs some TLC, slow moving commercial properties. It really isn’t about the property but more about the seller’s situation. Download the free ebook to find out who makes the best auction clients.

Common Questions

Do I keep my client?

Yes. You keep your listing with the client and we do an auction agreement in addition. You will also receive all of the buyer leads generated by the auction. We have spent years building relationship capital and long term partners and are a trusted source for many top producing agents.

Download our free eBook

How do I qualify a client for an auction?

You don’t have to because that is where we come in. We would work along side you and handle all of the auction sales and details. We sell over 90% of the properties we take to auction because we qualify all of them in the beginning. You can be comfortable that we won’t risk our name or your’s just to do an auction.